Dubai: Yandex is making its way to the Middle East, introducing a new service – Yandex Games: a launchpad for game creators and a catalog of all-new HTML5 games. The platform is available for game developers and creators in the MENA region, which gives them a great opportunity to share and monetize their game projects.
Yandex Games was founded in 2018 and has grown rapidly over the past four years, including expanding into international markets. The platform contains over 10,000 games in 70 different languages. The game set features over 30 genres including action games, puzzles, racing, games for two and many more. Every day, users spend about 40 minutes on the platform, while in a month, more than 24 million users play games globally.
The new game service is both a launch pad for developers and a list of online browser games for users that can be played on smartphones or desktop devices, requiring no installation. The service is free for users and developers, providing all necessary technical support and tools. For example, if a developer translates a game into a local language, it automatically becomes available in regions of that language; or once the game passes moderation, it generates free traffic from users based on their preferences.
The most popular games of different genres are listed on the main page of Yandex Games. The user can choose the game he likes from any category, or focus on platform selection. In addition to a comprehensive system of user ratings and reviews, the service uses artificial intelligence algorithms to create personalized collections and user recommendations based on previous choices. All games from Yandex Games are free, only some have in-app purchases. The user can buy extra time, life, points or accessories for the game character. All of this can be paid for with a bank card or the service’s virtual currency, called Yang.
The platform provides game revenue and monetization to developers through advertising and in-app purchases. As part of the service, the Yandex App Dashboard is a dedicated tool for new games on the platform. App developers with Yandex ID accounts can easily add their games, track progress, and edit them if needed. Developers can enable monetization in games to earn money through the Yandex Advertising Network (YAN), where they can adjust the rate and format of advertising (interstitial ads, rewarded videos, personalized ads). There is also a gaming platform currency developed specifically to encourage in-game purchases through promotions and bonuses.
Yandex Games does not require exclusive rights to hosted content. Developers can port HTML5 games from their portfolio rather than creating a new one from scratch. However, mandatory moderation by Yandex includes integration with the Yandex Games SDK.
Yandex Games provides tools for game distribution by placing games on partner resources to generate additional revenue for developers. Examples of this may include a chatbot for Viber or pre-installation on mobile devices (Samsung, Xiaomi, Huawei, Oppo, etc.)
Yandex is a technology company that creates intelligent products and services powered by machine learning. The company aims to help consumers and businesses better navigate the online and offline world. Since 1997, Yandex has provided world-class, locally relevant research and information services. Additionally, it has developed market-leading on-demand transportation services, navigation products and other mobile applications for millions of consumers around the world.