Virtual worlds

Vivienne Tam reinvents the past, present and future


Receive instant alerts when news is published about your stocks. Claim your one week free trial for StreetInsider Premium here.


New York, New York–(Newsfile Corp. – September 22, 2022) – For Spring/Summer 2023 Fashion Week, Vivienne Tam bridges the virtual and material worlds, past, present and future. For her Spring/Summer 2023 collection, Tam draws on her background in fashion tech and pulls many avatars from NFT’s most iconic collections and incorporates them into her upcoming looks.

Evan Auyang., CEO of Animocaand founder of Yat Siu, connected Vivienne with top NFT communities to include in this season’s collection.

“We look forward to supporting Vivienne and her team as she contributes positively to the open metaverse,” said Evan Auyang.

Vivienne Tam SS23 Runway Collection, Dan Lecca

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/9095/137543_75bd2672e482990d_001full.jpg

This collection transcends genres and generations. Ubiquitous Yuga Labs Umbrella NFT Characters (Bored Ape Yacht Club & CryptoPunks) and classics like CyberKongzand clumsy astronauts (and more) will be sewn, embroidered, printed and emblazoned on and in various cuts and silhouettes, including many accessories, fusing Tam’s rich culture and expertise with a brave new digital world.

“It is an extreme honor to have Vivienne Tam incorporate the unconventional artwork I have created during the pandemic into her new line. Dreams are made!” said Myoo, founder CyberKongz.

Can't see this picture?  Visit: https://images.newsfilecorp.com/files/9095/137543_75bd2672e482990d_002.jpg

Vivienne Tam SS23 Runway Collection, Dan Lecca

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/9095/137543_75bd2672e482990d_002full.jpg

Vivienne Tam found NFTs reminiscent of Mahjong. “With Mahjong, you use your mind while talking with your friends and family,” says Tam. “It’s about intelligence and playing the game as much as winning it. I wanted to bring my Chineseness, my Eastern philosophy, to the design and collecting of the future world.”

Can't see this picture?  Visit: https://images.newsfilecorp.com/files/9095/137543_75bd2672e482990d_003.jpg

Vivienne Tam SS23 Runway Collection, Dan Lecca

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/9095/137543_75bd2672e482990d_003full.jpg

Vivienne Tam has earned a reputation for creating, transforming and amplifying colors, textures and patterns to produce something entirely new and innovative. By connecting with these growing communities, Tam enthusiastically reveals uncharted territory in the world of fashion.

“We’re really excited about the convergence of NFTs and fashion. The more use cases we can create between crypto and creatives, the more positive results we’ll see,” said Cameron Winklevoss, co-founder and president of Gemini.

Vivienne Tam is inspired by the storytelling, style, fashion, art and prevalence of NFTs. It is rooted in the physical world but recognizes the tangible interdependence of virtual assets in everyday life.

Can't see this picture?  Visit: https://images.newsfilecorp.com/files/9095/137543_75bd2672e482990d_004.jpg

Vivienne Tam SS23 Runway Collection, Dan Lecca

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/9095/137543_75bd2672e482990d_004full.jpg

“Fashion and the luxury industry are increasingly following the evolution of technology by entering the world of crypto and blockchain. Fashion is an industry that has the potential to drive the mass adoption of crypto in attractive forms,” said Vincent Chok, CEO of First digital trust.

Vivienne wants to bring more women and girls into the Web3 multiverse, which is still predominantly dominated by young men. A group of top “whale” collectors and NFT influencers allowed Tam to use their most recognizable avatars, usually functioning as a profile picture for these humans (whether anonymous or doxxed), to see their respective avatars elevated to the realm of “high fashion.”

“I want everyone to see how beautiful these digital images can look in the physical world,” says Tam. “My mom taught me so much; where NFT collectors and I converge is based on the same principle my mom emphasized to be truly unique is to be the one.”

The collection will be presented in a massive digital IRL landscape created by Scapes, which will flank the center track.

Can't see this picture?  Visit: https://images.newsfilecorp.com/files/9095/137543_75bd2672e482990d_005.jpg

Vivienne Tam SS23 Runway Collection, Dan Lecca

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/9095/137543_75bd2672e482990d_005full.jpg

“It is a real honor for the entire Scapes community to set the stage on which Vivienne Tam presents her new collection,” said Jalil, founder of scape.

First Digital Trust is Asia’s leading technology-focused digital asset management company serving fintech innovators. Vivienne also collaborates with Gemini, founded by Cameron and Tyler Winklevoss, Nifty Gateway, the NFT trading, auction and gallery platform.

“I want to be a bridge for those who aren’t familiar with NFTs and this new world to get excited and think, ‘Wow, what can I do?’ It gives me joy,” said Vivienne Tam, PE 2023 Collection by Vivienne Tam MetaversePast, Present and Future.

Can't see this picture?  Visit: https://images.newsfilecorp.com/files/9095/137543_75bd2672e482990d_006.jpg

Vivienne Tam SS23 Runway Collection, Dan Lecca

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/9095/137543_75bd2672e482990d_006full.jpg

PRESS CONTACT:

Mandie Erickson
[email protected]
646 479 0777

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/137543