Gaming platform

TotallyAwesome Launches TotallyPlay Gaming Platform to Help Brands Engage Gamers Under 18

TotallyAwesome, an Australian digital advertising network for Generation Z and families, announced the Australian and APAC launch of TotallyPlay, a gaming platform that enables brands and advertisers to connect with over 450 million gamers of region under the age of 18 without the need for third-party online data.

TotallyPlay says it will provide the largest media offering in the region through managed and programmatic offerings within specific youth audience segments in-game, around-game and beyond-game formats.

Informed by a resident practicing psychologist and combining human moderators – including teens – with AI-based solutions, TotallyPlay aims to provide an unbiased, science-based approach with an emphasis on human interpretation, best partnerships class-exclusive media and brand safety. .

“There has been tremendous growth in the gaming industry over the past few years, which is causing significant change and disruption in the media landscape,” said James Sawyer, Managing Director of TotallyAwesome AUNZ.

“As gaming audiences shift from niche to mainstream audiences, brands are looking for new ways to reach consumers in, around and away from gaming. However, brand safety and compliance issues have traditionally made it difficult for brands to connect with the influential Gen Z under-18 audience in a gaming environment.”

TotallyAwesome CEO Will Anstee added, “Beyond creating highly selected, age-appropriate and brand-safe environments, we are fully invested in supporting a safer online future for those less 18 years old, and we are fascinated by the future of gaming and the possibilities for safe and responsible gameplay to thrive