Gaming platform

The Capital Quest | Zynga acquires Israeli-based mobile gaming platform Storemaven

Zynga Inc, based in San Mateo, Calif., a subsidiary of Nasdaq-listed Take Two Interactive Software Inc., has acquired Israeli-based mobile gaming platform Storemaven.

Zynga did not reveal any financial details of the acquisition, but said buying Storemaven would help it expand its operations in Israel. “With this acquisition, Zynga aims to enhance its use of and investment in cutting-edge growth technologies, strengthen its leadership position in reaching mass audiences, and further its mission to connect the world through games,” said the game company said in a statement.

Zynga claims that its titles have been downloaded over 6 billion times. Its most popular game titles include Racing, Dragon City, Empires & Puzzles, FarmVille, Golf Rival, Hair Challenge and Harry Potter: Puzzles & Spells.

Storemaven was founded in 2015 by Gad Maor (CEO), Adam Rakib (President) and Eldad Abel (CPO), and employs 50 people in its Tel Aviv office.

“With our acquisition of Storemaven, we are gaining unparalleled additional technologies and expertise to extend Zynga’s publishing platform and solidify our market-leading position,” said Alex Tremblay, executive vice president and chief data officer at Zynga.

“Israel has firmly established itself as a hotbed of technological innovation,” said Yaron Leyvand, executive vice president of games at Zynga. “This acquisition gives Zynga a significant footprint in the region. This exciting agreement also allows us to continue to develop Zynga’s core internal technical capabilities and opens up our ability for the entire company to tap into the community of passionate and highly skilled talent in Israel.