Interested in knowing what’s next for the gaming industry? Join gaming executives to discuss emerging parts of the industry in October at GamesBeat Summit Next. Register today.
Austin-based startup INK Games announced that it raised $18.75 million in its latest fundraising round. He plans to use this funding to develop his platform, as well as his mobile game Prize Kingdoms.
This is the second funding round for INK, which raised $9.5 million last September. The company’s platform is a social commerce and Web3 network, which allows users to take advantage of their reach. The INK Pay system pays users based on their level of influence and audience engagement.
Robert Towles, CEO and Co-Founder of INK, explained to GamesBeat what INK brings to the world of mobile gaming: “INK Games offers the only platform where billions of users can get paid to play games. games and refer others. With our technology, users can integrate all of their connectivity and social reach, and monetize their viral reach, forever.”
Towles added that the mobile market at present does not offer enough to users: “A few years ago, mobile casual gamers wanted in-game incentives. Now they understand the enormous value they bring. – and they expect to be paid. The tables are turning: Soon, worthless incentives won’t be enough. Users want a meaningful share of revenue. More so, billions of people now realize that they hold enormous influence through their social networks, connections and followings. They want to use this cost-effectively and easily.
The newest release from INK Games is Prize Kingdoms, a “unique release in the casual board game category.” The studio is testing the game in regions ahead of an expected launch later this year.
Josh Gause, CCO and co-founder of INK, updated GamesBeat on the response to Prize Kingdoms so far. “Users play every day, often logging many hours of gameplay. Importantly, our playtesting proves we’re ‘a game for everyone’ – and will have massive appeal for the global community. Engagement rates are already incredible across various segments and demographics, including age and gender Users are blown away by the competitive social features and the opportunity to win real prizes The full release of Prize Kingdoms is slated for release later this year and we anticipate mass market success.
The GamesBeat credo when covering the video game industry is “where passion meets business”. What does it mean? We want to tell you how much the news means to you, not only as a decision maker in a game studio, but also as a game fan. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about and engage with the industry. Learn more about membership.