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Pixelynx Unveils Music Metaverse Gaming Platform Using Niantic Lightship

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Pixelynx, a new musical metaverse game platform created by musicians and technologists Joel Zimmerman aka deadmau5 and Richie Hawtin, has unveiled the name of its first mobile game: Elynxir.

Elynixir was unveiled today at the Niantic Lightship Summit in San Francisco by Inder Phull, CEO of Pixelynx. niantic too
announced an investment in Pixelynx at the conference.

“Elynixir introduces a whole new level of creative immersion and gameplay to the musical metaverse. It’s a world built on the principle that artists and fans want fun and exciting new ways to interact and push culture forward. together,” Phull said in a statement. “We knew that working with Joe [Perez] and his team at WØRKS, with all their experience in creating iconic album covers and merchandise for artists and campaigns for fashion brands, have been instrumental in helping us bring our vision and fans to life. music from all over the world.

WØRKS is an award-winning multidisciplinary design studio based in New York where Joe Perez is a partner and creative director. WØRKS has collaborated with Kanye West, Beyoncé, Nike, Jordan, Versace, Louis Vuitton, Fear of God and many more.

“As an artist, I was excited to work on Elynixir because it is a platform that brings value to freedom of expression for musical artists and digital creators as well as fans and collectors,” WØRKS creative director Perez said in a statement. “It felt like the WØRKS team and I were exploring uncharted territory and establishing a visual language for a new world where self-expression, community, education and discovery are held in high regard.”

Niantic Lightship Summit attendees were also invited to play a demo version of Elynixir, which uses Niantic’s patented Lightship AR technology, for a music-driven experience similar to the hit Pokemon Go! mobile game. In beta now, Elynixir will be available to the public in August.

Music fans can follow the Pixleynx Discord to sign up for the beta.

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