Gaming platform

Netflix gaming platform possibly in the works

It’s been a tough year for Netflix. The service has suffered considerable backlash in recent months. And some even thought that the company was going to disappear. However, it looks like he’s had a rebound. Now a Netflix gaming platform could be under construction.

Cloud gaming has been a huge industry for years now. Xbox cloud gaming moved to mobile devices last year. And, a new Xbox all-focused on cloud gaming may also have leaked.

However, not all forays into cloud gaming have been successful. After a turbulent history, Google Stadia officially shuts down. And other companies, like Amazon, have failed to go mainstream.

During TechCrunch Disrupt, Netflix’s VP spoke about the company’s plans. We learned that they wanted to provide an accessible entry to the game for people. But, they don’t plan to compete with other game companies.

So what have we learned?

Netflix is ​​seriously exploring cloud gaming services

At TechCrunch’s Disrupt conference, Mike Verdu talked about their plans. The vice president of games at Netflix summarized their plans. Essentially, the company is looking to leverage its streaming expertise into a new area.

According to Verdu, the company is “seriously exploring” a cloud gaming service. They target both TV and PC among their audience. And, their approach is not to go all out from the start.

This time the strategy is somewhat similar to their mobile move. They will start small and humble. Establishing a solid foundation is the first step. From there, they can grow based on consumer feedback and performance.

On the same day, the company revealed that it was working on around 55 games. And, they seem aware of Google and Amazon’s problems.

According to Verdu, the problem with Google Stadia was not the technology. Instead, the problem came with its business model. With that in mind, Netflix has no plans to replace consoles. Instead, it’s adding value to their current business model.

Netflix’s gaming platform prompts new studio in California

In the TechCrunch summary, they go through a surprising investment from Netflix. They open a new studio in California. However, it will only focus on Netflix gaming platform. This is part of intensifying the game’s development strategy.

The new studio also appears to have a strong team. Chacko Sonny will be the leader. If you don’t know, he was the executive producer of Overwatch. The game has been one of Blizzard’s most successful games.

Sonny retired from the company after the sexual harassment and discrimination controversy. According to Verdu, it was Sonny’s choice to join Netflix. He therefore believes in the commitment to bring the project to a successful conclusion.

With the new California studio, Netflix now has five game development studios. Plus, we think this could be the final push into TV and PC gaming. Currently, Netflix’s video game efforts have been limited to mobile devices.

It’s not the first time the company has taken an interest in games.

However, this decision is far from a first for Netflix. The company has already been running a Netflix gaming offering since 2019. The company offers a bunch of mobile device titles from different IPs. The service currently has over 30 games available.

You can find original and licensed IPs in games. For example, there is a stranger things Game. There is also a League of Legends title, probably due to mysteries Hit.

That said, the company had stated that it had no game streaming plans. It was a few years ago when Netflix Games launched.

In 2011, Netflix announced plans to rent games by mail. Supposedly, Xbox, PS, and Wii owners could use the service. That said, the idea seemed to fall apart soon after the announcement.

That said, I can’t assure you that Netflix is ​​an expert in the gaming industry. Their Netflix game offerings seem decent. But, the company did not make any big news among gamers. Let’s just hope they learned from Stadia’s mistakes.