Technology provider for lottery systems Abacus Solutions announced on Thursday acquisition of Playport Gaming System’s mobile and digital gaming platformincluding all ongoing contracts and business interests, in connection with a move develop the Abacus Lottery Everywhere platform.
According to the announcement, the merger of Abacus and Playport’s technology platforms is expected to result in a robust, turnkey, instant-win omnichannel digital gaming solution “to lotteries around the world to expand their touchpoints and sales channels.”
Simon Butler, CEO of Abacus commented, “We believe the addition of Playport’s digital platform to Abacus’ Lottery Everywhere product offering strengthens our market position and will be a great success. We are considering this new gaming equipment will open a market of thousands of new digital gaming outlets for our lottery customersbringing additional sales to our lottery customers and allowing players to purchase tickets in a very convenient and easy way.”
“We believe the future of lottery lies in the integration of lottery and retailer systems to enable frictionless buying and playing wherever the lottery is sold and we have the full product line to deliver the future today,” added the CEO.
Playport’s instant win gaming platform and “Games2GoTM” instant buy capability allows players to purchase and play instant win games via their mobile phone, using Abacus’ integration into the retail ecosystem. “Instant plays can be revealed anywhere, anytime,” notes Abacus.
By digitizing the gaming experience, Abacus will expand its online program to provide the opportunity to strengthen the relationship with players through targeted marketing campaigns and retailer or lottery branded games, the company claims.
Bob Kaminski, President of Playport added: “We are thrilled to partner with Abacus to introduce an expanded lottery platform for online consumer and online retail digital gaming products.. Abacus’ proactive expansion of its lottery solutions footprint in North America and globally will significantly accelerate the adoption of Playport mobile gaming products. “