Social games

Kabam expands social games to CNET’s

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Continuing its diversification beyond Facebook, Kabam announces today that it will bring four of its games to CNET web-based services.

Kabam, based in San Francisco (he’s moving from Redwood City, Calif.), started out as a publisher of hardcore games on Facebook. But over the past six months, the company has aggressively expanded beyond the social network to platforms such as and Google+. The company’s goal is to expand its distribution so that it can find hardcore social game players wherever they play. has over 800,000 files available for legal download, spanning movies, music, mobile apps, and games. Tens of millions of people visit the site every month.

Under the new deal, four of Kabam’s games will be made available on so they can be downloaded to a user’s computer. Then users will be able to quickly access the game through Pokki, which is a banner-like toolbar of Sweet Labs which allows a player to quickly launch an application without a browser or social network.

The four titles include The Godfather: Five Families (pictured above), Edgeworld, Thirst of Night, and Dragons of Atlantis. This is the first time that a download portal will also offer social games for download.

“We want to give our users access to the full spectrum of software available, and in doing so, we want to work with developers who are on the cutting edge,” said Sean Murphy, vice president and general manager of . “Kabam has taken a unique position in social gaming and their partnership with Pokki has bridged the gap between the social web interface and an app that lives on your desktop.”

This, in turn, exposes users to new types of content. Once players have downloaded the games, they can easily and quickly call them from the Pokki interface, which shows at a glance how many new messages are pending in the game. Pokki says this can increase the use of an app because it makes that app much more visible to the user.

“Kabam is excited to open a new chapter in social game distribution by bringing potentially millions of users to full-screen desktop versions of our popular games on,” said Chris Carvalho, Director of Kabam operation. “The partnership with and Pokki not only allows us to reach a large number of new players, but also to improve our games by allowing even higher retention and “stickiness” thanks to the unique qualities of the application. Pokki.”

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