Gaming platform

Cake DeFi enters esports with competitive gaming platform FACEIT

May 10, 2022 – Singapore, Singapore


FACEIT, the world’s leading competitive online gaming platform, today announced a multi-million dollar partnership with Cake DeFi, one of the world’s fastest growing crypto fintech platforms, which enables users to earn money from their crypto.

Facilitated by Pivot Agency, the collaboration will provide Cake DeFi with authentic brand exposure to all FACEIT users globally through a series of bespoke, multi-faceted gaming experiences, which will offer the community a chance to earn crypto. This year, Cake DeFi will offer players over half a million dollars in prizes, paid in crypto.

Research suggests that 55% of millennial gamers own crypto, compared to just 5% of all millennials, illustrating the natural connection between the gaming industry and crypto.

The partnership with FACEIT marks Cake DeFi’s first step into the gaming and esports space. The deal will provide the company with access to the 25 million user base of FACEIT, the largest network of competitive gamers, and provide players with a unique opportunity to win real crypto prizes while playing.

Additionally, with Cake DeFi’s platform and access to decentralized finance apps, they can stack their earnings and earn returns on their crypto.

Michele Attisani, co-founder and CBO of FACEIT, said:

“The FACEIT platform is home to the largest community of competitive gamers, which means we have a unique understanding of this audience. Our users are incredibly forward-thinking and crypto-educated, so the partnership we chose had to provide tangible and substantial value to be worthwhile. Collaborating with Cake DeFi is much more than a brand integration and provides our community with clear experiential and financial benefits [that] go beyond what any such partnership has provided before.

FACEIT users are core gamers who spend an average of two and a half hours a day on the platform. A recent survey of FACEIT users revealed that many are already interested and investing in crypto, showing a natural synergy between brands and industries.

  • They are innovative thinkers with 66% agreeing that cryptocurrencies are the future of online transactions
  • Eighty percent have heard of crypto
  • Thirty-six percent invest in crypto
  • Forty-six percent very likely or likely to use crypto in the next 12 months – four times more likely than the general population to use cryptocurrency for online purchases

The partnership will include Cake DeFi Missions, involving in-game tasks and monthly challenges for players to complete in order to win crypto prizes. It will also include weekly Cake DeFi tournaments, which will run throughout the year and will be open to FACEIT players worldwide.

Players will be able to earn even bigger rewards on the crypto they earn when they sign up for Cake DeFi. All crypto prizes are redeemable through their Cake DeFi account, allowing FACEIT to expand their current play-to-win offering.

Speaking about the partnership, Dr. Julian Hosp, CEO and co-founder of Cake DeFi said:

“Gamers have a natural affinity with crypto, and now they can join us on the DeFi movement. Cake DeFi’s partnership with FACEIT will allow players to earn crypto while they play and earn more returns on their crypto through our platform. In 2021, we paid out $230 million in rewards to our customers. So it’s a win-win for FACEIT players.

Cake DeFi is the leading crypto-fintech platform that provides users with access to DeFi (decentralized finance) services and applications such as liquidity mining, staking and lending, which generate regular returns for users.

They currently manage over $1 billion in client assets and provide users with one of the highest returns in the crypto market, as an easy-to-use, secure, and transparent single platform. Last year they paid out $230 million in customer rewards and this year they are looking to increase that to 74% more or $400 million in rewards.

About FACEIT

FACEIT is the leading competitive platform for online multiplayer gaming, with over 25 million users. Through FACEIT, players, organizers, game developers and brands can access a dedicated platform that enables the development of the competitive gaming ecosystem through play, organization and social features.

Covering the full spectrum of competitive gaming, from entry-level players to professional gamers, the platform is the largest of its kind and already has a long-standing partnership with the most prominent game publishers in the industry.

For more information, please visit the website.

About Cake DeFi

Cake DeFi is a fully transparent, highly innovative and regulated fintech platform dedicated to providing access to decentralized financial services and applications by allowing users to generate returns from their crypto and digital assets. It is operated and registered in Singapore and is fully compliant with all regulatory requirements of the Monetary Authority of Singapore (MAS).

By empowering and empowering its users to harness the potential of decentralized finance, Cake DeFi aims to educate and inform people around the world about crypto and DeFi in a simple, easy-to-understand, and hassle-free way.

For more information, please visit the website.

Contact

Leticia Chua, Cake DeFi

This content is sponsored and should be considered promotional material. The opinions and statements expressed herein are those of the author and do not reflect the views of The Daily Hodl. The Daily Hodl is not an affiliate or owned by any ICOs, blockchain startups or companies that advertise on our platform. Investors should do their due diligence before making high-risk investments in ICOs, blockchain startups, or cryptocurrencies. Please note that your investments are at your own risk and any loss you may incur is your responsibility.

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